Why sunflower oil?

We spent a great deal of time developing our crackers -- from searching for the right ingredients, to making sure we can bake in large batches, to making sure they can last long enough on the shelf (which is tricky when using such natural ingredients) -- and we're always looking to keep improving wherever we can.

Interestingly, we spent quite a long time discussing sunflower oil as a team. The sunflower oil that we use in our crackers is organic, expeller-pressed, and high-oleic, meaning it is not high in omega-6 as conventional sunflower oil. The oil in the cracker never gets anywhere near its smoking point during baking, thereby preserving the high level of quality throughout the production process. If you'd like to read more into our reasoning, check out Mark Sisson's explanation on Mark's Daily Apple.